The Power of Email
At Superdry, the email design system was overhauled to create a more refined and commercially effective approach. The redesign focused on curating stronger visuals, building flexible templates, and striking the right balance between brand expression and e-commerce performance.
Through regular testing of assets, layouts, and content structure, the emails became more targeted, consistent, and effective. This shift not only elevated the visual output but also helped establish email as a more valuable, high-performing channel within the wider marketing ecosystem.
